As a gamer, I’m sure that I’m not the only one who feels a special type of connection with the characters, storylines and worlds found in video games. From Imgur to Reddit, there is an abundance of gamers coming together to share images, talk about their favourite games and post memes that bring out an unexpected sense of humour associated with playing video games.\n\nWe can all relate to this and it’s nice to know that we are not alone when it comes to feeling passionate about the experience we get from playing various titles across multiple platforms. This article aims at analyzing what it is about gaming culture that leaves us feeling connected and how these connections can be utilised in meaningful ways.