\ »Never drinking again, I swear” is a popular phrase used in the gaming community, especially on the image board Imgur. It began when gamers posted screenshots of themselves “swearing off” drinking after getting too drunk while playing video games. Through these posts, screenshots of their game characters have been paired with memes to poke fun and provide entertainment. This phrase has become a popular way for gamers to poke fun at their own mistakes; it’s an inside joke that only those who enjoy gaming can understand and appreciate.