With the growing demand of gaming content, video has become increasingly popular as a way for businesses to share their message. It’s an incredibly engaging format, with gamers being able to watch and share their ideas on message boards like Imgur or Reddit. Video can range from tutorials for certain games, playthroughs, video game reviews or commentary about a characters special abilities or story arcs. It is also a great medium for creating humorous content such as image macros of game-related memes. Businesses have realized that this kind of engaging visual content attracts gamers and increases their retention rate on the website – creating a win-win situation in which everyone benefits.